As much as time has moved on, with so many other ways to communicate, email marketing STILL has a place in today's marketing mix.
Your number one asset, as a travel agency must be your clients, and this is where email marketing can still deliver. Whether you are promoting offers, events or even a new social media channel email marketing can still be your friend.
As part of a joined-up marketing plan, email can still work for you, so why not work your database, feel free to email me below, so we can start a conversation.
Most modern websites are made using WordPress, a highly customisable website tool that makes it easy for marketing professionals to access and add content to your website, such as landing pages linking directly to your email campaigns.
These landing pages allow you to focus on the products you want to promote, giving your database recipients attractive and relevant further information, after 'clicking thru' from your Mailchimp email campaign.
We'll do a deeper dive into the options for these landing pages shortly, so do visit this site again soon for more information (feel free to contact me if you are interested in learning more).
Landing pages linked to your Mailchimp email blasts will drive 'dwell-time' on your website, demonstrate other information on your site, and ultimately drive enquiries and bookings, perhaps its time for you to get in-touch!
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